Diesel is ready to challenge conformity once again by partnering with global superstar DJ/producer and fashion and tech entrepreneur, Steve Aoki, as its watch ambassador into 2019. To kick off the collaboration, Steve will be the face of Diesel's first transparency watch collection, available fall 2018.

Diesel is a guardian of the unconventional, trailblazing spirit, which aligns perfectly with the larger-than-life persona of Steve Aoki, widely known for his over-the-top music performances and intense touring schedule. For over two decades, Aoki has been a disruptive force in music, fashion, tech and lifestyle. Kicking off his career by providing a platform for rock bands and throwing parties in his living room, his enterprise has grown to include a thriving record label and event/lifestyle company, Dim Mak. Thanks to his relentless work ethic and creative attitude, Aoki is now celebrated as one of the most prominent DJ/producers in the world.

"Steve never stops! He's always on the move in a very experimental way, which is something very close to the attitude of Diesel," says Andrea Rosso, creative director of Diesel licenses. "His style and his sense of aesthetic perfectly match the design and the clashing features of this watch, together with its new futuristic approach based on transparency. We're very happy to have him on board."

For fall 2018, Diesel is reimagining the status quo and introducing the brand's first bold collection of blue transparency watches. Drawn from the indigo dyeing of jeans, blue transparency is a natural design evolution for Diesel, a brand rooted in denim culture. The new watch styles display vintage cream pops on dials, inspired by denim stitching. Transparent cases and straps that fade from blue to crystal clear complete the original design story. 

"I like to challenge the construct of time. I have to manage, maximize and master my days, and that's why I connect so well with Diesel watches," says Steve Aoki. "I am all about embracing passions and challenging convention, and that's exactly what Diesel represents. I am thankful the brand is providing me with a platform to further express my personal style and globally represent the brand."

Diesel's 2018 watch campaigns featuring Steve Aoki were shot by famed French photographer and publisher Philippe Jarrigeon and were styled by Justin Lynn. The global multimillion-dollar campaign, supporting multiple watch categories, will debut throughout the year. 

The new Diesel blue transparency watches will be available in select stories and at diesel.com/watches beginning August 2018.

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The Balvenie Single Malt Scotch Whisky has teamed up with the Council of Fashion Designers of America Foundation and luxury retailer Todd Snyder to launch a limited-edition capsule collection of objets inspired by The Balvenie and incorporating wood from the distillery in Dufftown, Scotland. 

Just in time for holiday gifting—think: unique luxury kitchen and home accessories for whisky lovers—the CFDA & Todd Snyder Crafted Collection includes gems such as Balvenie snare drums made from fir timbers—handcrafted by Louie Scalzo of SJC Drums, $1,500. Bar carts constructed from Balvenie barrels—made by Mats Christéen of Foundrywood, $3,900: Charcuterie boards made from Balvenie wood and infused with Balvenie-scented oils—the boards feature Glencairn whisky glass recesses and are made by Dylan Mellinger of Black Fox Furniture, $75: My Personal Favorite… luxury men’s leather dress shoes with Balvenie wood heel from Raul Ojeda of LA-based Willie’s Shoe Service and Don Ville, $3,600.


The AD 1 Trainer aims for versatility. A new brand, Lane Eight, seeks to disrupt the footwear industry with a shoe that isn’t single-sport focused.

A new footwear company launched by Adidas and HYPEBEAST alums announced its first performance sneaker today. The founders say it offers consumers a degree of versatility that bigger brands struggle to provide.

Josh and James Shorrock — the two brothers behind the new venture — released the AD 1 Trainer. It’s the first all-around athletic shoe from its startup brand Lane Eight. The idea behind the sneaker is to merge the gym with everyday life.

There are three key concepts that make the shoe distinct from other athletic sneakers, according to the Shorrocks. First, they aimed it at regular people, not elite performance athletes. Second, they designed it aesthetically as a lifestyle sneaker that looks good outside the gym. Three, and perhaps most notably, the function of the shoe is all-encompassing and not confined to one narrow sport.


1800® partnered with the incredibly talented Shantell Martin and launched the collaboration earlier this week in New York City. Martin is well-known for her signature black-and-white drawings that have featured on sneakers, walls, clothing and now bottles.
At our launch event, Martin treated the audience of art, fashion and culture insiders to a live art show, taking a marker to plexiglass and creating a completely unique, original piece.
As she was drawing, she commented: “When you draw live, you put yourself in this really intimidating situation where you’re really vulnerable, and in that situation, you don’t have any time to be anyone else but yourself, and it really keeps you honest. I don’t really like drawing live, but I use it as a mechanism for me to be my most honest artist self.”
Honesty and identity are repeated themes throughout much of Martin’s work. This is reflected in her 1800® bottle designs which feature titles such as ‘Who Are You’ and ‘Be Honest’.
All in all, the night was a great success! The crowd was enthralled by Martin’s live art and commentary, enjoyed the 1800® open bar and admired the striking 1800® x Shantell Martin bottles displayed in the space.


Today is the day that Paris Saint-Germain, the world's fastest-growing football club launches a ground-breaking agreement with the iconic Jordan Brand.


Today, for the first time in football history, two powerhouses of sport and style have created a world exclusive collection of over 90 performance, training and lifestyle products. And this season will see the Jumpman make its UEFA Champions League debut, featuring on the Paris Saint-Germain home and away jerseys during their European campaign.

Together, Paris Saint-Germain and Jordan Brand have worked tirelessly behind the scenes for over a year to create a new collection for football. A collection which has something for everyone - exceptional athletes, the most influential names in contemporary culture and, of course, for fans all around the world.

Nasser Al-Khelaifi, Chairman & CEO at Paris Saint-Germain said: "The collaboration between Paris Saint-Germain and Jordan underlines the ambition of both brands to combine performance, innovation and style. It is a logical next step in our project to make Paris Saint-Germain one of the biggest global sports brands, capitalising on the avant-garde approach of our Parisian roots. This partnership builds on our long-term association with Nike and will enable us to reach new audiences as well as offering our loyal fans around the world the most stylish club merchandise."

Michael Jordan added: "Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit. We're excited to unite these two passionate communities by putting the Jumpman on the chest of Paris Saint-Germain to continue fuellingthe energy for sport and style globally."

Discovering the collection, Neymar Jr. declared: "For me the Jordan Brand means phenomenal, magic, irreverent. It is perfect for Paris and for the Champions League. It is a huge responsibility to carry Jordan's name on a shirt and we look forward to an excellent season. Two partners that are champions, both Paris and Jordan, so I really hope this connection brings us many titles."

A new chapter of the successful Paris SG x Nike story  

While Nike remains Paris Saint-Germain's long-term kit manufacturers, this new innovative deal with Jordan Brand will strengthen the club's reputation as an icon of sport and style, leading the way as one of the trendsetters in world football.

The partnership will boost the club's visibility worldwide, especially in Asia and North America, confirming Paris Saint-Germain's place in the top tier of global sports merchandise sales.

A unique collection  

By the end of the 2018-2019 season, the collection will include over 90 items from performance, training and lifestyle. It will be the first time a football club has launched such a diverse and innovative collection and over 100 exclusive boxes have been sent to a select group of personalities from the worlds of entertainment and fashion.

Unrivalled global distribution 

Fans will also be snapping up this eagerly-awaited Paris Saint-Germain x Jordan collection via PRE-ORDER from September 13 on store.psg.fr/Jordan, and from September 14 in the Paris Saint-Germain online and official stores, including the brand-new boutique opened with Edifice in Tokyo, as well in the Nike/Jordan stores. This is in line with Paris Saint-Germain's strategy to develop a strong network of premium stores all around the world.


SOURCE Paris Saint Germain Footbal


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